With 2 decades of experience across consumer law, arbitration, and complex commercial disputes, Prince’s practice and focus has been on building and designing scalable, pragmatic, and future-ready dispute resolution frameworks for businesses operating in high-volume, high-risk environments.

A significant part of his career has been dedicated to consumer litigation and advisory, having led and managed PAN-India consumer dispute portfolios exceeding 500+ forums simultaneously for leading corporations across e-commerce, banking, NBFCs, retail, automobile, and technology sectors. This experience has provided a ringside view of the evolution of consumer jurisprudence in India, enabling him to work at both ends of the spectrum—assertively protecting genuine consumer rights, while also defending businesses against frivolous, repetitive, and abusive claims that distort the intent of consumer protection laws.

Parallelly, arbitration and dispute resolution have remained a core focus of his practice. Prince has  advised and represented clients in domestic and international arbitration, including high-value, complex commercial arbitrations exceeding INR 15,000 crore, as well as high-volume, standardised disputes involving tens of thousands of claims. This dual exposure has shaped his strong advocacy for bulk arbitration as a distinct and specialised practice under the Arbitration & Conciliation Act, 1996, particularly for sectors such as banking, NBFCs, fintech, e-commerce, and digital platforms. Prince firmly believes that structured bulk arbitration offers a legally sound, cost-effective, and scalable alternative to fragmented litigation, while preserving procedural fairness and enforceability.

In recent years, his practice has evolved beyond traditional dispute handling into process design and legal systems engineering. He is deeply invested in integrating technology, AI tools, and automation into consumer litigation and arbitration workflows—ranging from case intake, document automation, and data standardisation to arbitration management systems and Online Dispute Resolution (ODR) platforms. His focus is on transforming dispute resolution from a reactive legal function into a predictive, data-driven, and outcome-oriented process, aligned with modern business realities.